The directional signs are based on right, left, down, and up. The interesting aspect of the up arrow is that when we see an up arrow sign on the road, we perceive as a forward sign. There are reasons for this, including we and our cars cannot fly as the sign indicates we understand an up arrow as forward motion. Due to that reason, people are lost in a certain environment. For example, one is in a three stories building and sees an up arrow sign. How one perceives this sign as a up sign or a forward sign based on his or her guess. In this respect, this up arrow sign does not communicate clearly, and is not informed us accurate information but confuses us. Directional ASOTYPE eliminates this confusion using animation and gives the audience a comprehensive visual.
at the airport
on a computer keyboard
this sign could mean go forward or go up
As you see the pictures above, we understand the directional signs according to where they are. To avoid the cofusion whether you go forward or not, the directional ASOTYPE clarify what a up arrow sign means in an environment.
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